Emma Caldwell

Swapping Fashion, Not Planet Health Imagine refreshing your wardrobe without spending a penny — and doing it without adding to the environmental cost of fast fashion. Sounds like a win-win, doesn’t it? That’s exactly what online clothes-swapping sites offer. In a world that’s becoming increasingly eco-aware, reuse fashion platforms are booming, providing style-conscious consumers with Read More

Tired of having a wardrobe full of clothes and still nothing to wear? You’re not alone. In the age of fast fashion, more people are waking up to the fact that style isn’t about quantity — it’s about quality and intention. The good news? You can curate a wardrobe that’s stylish, sustainable, and uniquely you Read More

Have you ever stopped scrolling to admire an outfit on Instagram? Or saved a TikTok for style ideas? If so, you know how influential digital fashion influencers can be. In recent years, a new trendsetter has appeared. This person values sustainability as much as style. Eco-friendly fashion has changed. It’s no longer just beige sacks Read More

You’re scrolling through your favourite clothing website when a banner flashes: “Sustainably made.” Below it, a model wears a dress tagged as “eco-friendly,” and the product description promises “planet-positive materials.” It sounds great—until you notice it’s part of a fast fashion brand releasing hundreds of new items weekly. Welcome to the murky world of greenwashing Read More

Shopping for children’s clothes can feel like an endless cycle—one minute their trousers fit, the next they’re halfway up their shins. Kids grow fast, and their wardrobes often need constant refreshing. But what if your shopping choices could do more than just clothe your little ones? Enter the world of kids’ eco fashion—where style meets Read More

Rethinking the Fabrics We Wear What’s your favourite cotton tee really made of — and what did it cost the planet to produce? As conversations around sustainable fashion intensify, more brands and consumers are questioning the environmental footprint of their fabrics. In particular, the debate between hemp clothing and cotton is heating up. While cotton Read More

The Daily Leggings Dilemma Let’s be honest — leggings are no longer just for workouts. From school runs to coffee catch-ups, and from yoga to Zoom calls, they’ve become the go-to staple in many wardrobes. But if you’ve ever paused to wonder how those buttery-soft leggings were made, you’re not alone. Traditional activewear often relies Read More