James Whitaker

Meet the Fabric That’s Changing Fashion Ever picked up a shirt that felt soft as silk, breathable like cotton, and draped like a dream — only to find the tag read “Tencel”? You’re not alone. As sustainable fashion goes mainstream, this eco-friendly material is gaining serious traction, and for good reason. Tencel isn’t just a Read More

You find the perfect jumper. It fits beautifully, feels soft, and suits your style. A few months later? It’s misshapen, faded, or full of pills. Sound familiar? The truth is, most clothing doesn’t wear out — it’s washed out. But it doesn’t have to be this way. With the right habits, you can keep your Read More

From Forgotten to Fabulous That oversized concert tee stuffed at the back of your drawer? Or the faded shirt you haven’t worn since uni? Before you toss them in the donation bin or—worse—the landfill, pause for a moment. With just a pair of scissors and a touch of creativity, you can upcycle those t-shirts into Read More

More Than Just a One-Season Wonder Have a favourite dress you’ve only worn once or twice? You’re not alone. Many of us have wardrobe pieces that sit untouched, not because we don’t love them, but because we’re unsure how to make them work beyond their original purpose. Whether it’s a breezy summer sundress or a Read More

A Wardrobe Revolution in Motion How many outfits in your wardrobe have you only worn once, or not at all? If you’re like most people, chances are there’s at least a handful. We’ve all been there: last-minute event panic, a wedding with a specific dress code, or the pressure to post a fresh ‘fit on Read More

You’ve probably seen it: racks of brightly coloured leggings, crop tops, and sports bras priced too good to be true. Maybe you’ve even bought a few. Fitness fashion is everywhere—affordable, trendy, and constantly updated. But what’s the true cost of that £10 pair of gym leggings? The booming world of activewear has collided headfirst with Read More

We’ve all been there—browsing the high street only to find price tags that make you wince or shelves lined with mass-produced styles that feel far from unique. Now, more than ever, secondhand shopping is having its well-deserved spotlight—and not just in your local charity shop, but online too. The rise of secondhand fashion apps and Read More