YouTube Channels That Promote Conscious Fashion

If you’ve ever fallen down a YouTube rabbit hole of fashion hauls, styling tips, or wardrobe makeovers, you’re not alone. But as the climate crisis grows and fast fashion’s environmental toll becomes harder to ignore, a new wave of content creators is using YouTube to shift the narrative. These creators aren’t just showing you what to wear—they’re showing you why it matters.

In the world of sustainable fashion on YouTube, content is informative, empowering, and refreshingly honest. Whether you’re new to the idea of ethical shopping or already a seasoned second-hand stylist, these channels offer real-world guidance, creative inspiration, and critical insight into the fashion system.

This article spotlights some of the most impactful eco-style vloggers and ethical clothing videos to follow in 2025. You’ll learn what sets them apart, how their content can help you make smarter fashion choices, and why this platform is fast becoming a hub for conscious style education.

Why YouTube Matters in the Ethical Fashion Movement

The Visual Power of Fashion

Fashion is inherently visual, and YouTube makes it possible to show sustainable alternatives in action. From styling thrifted looks to exposing harmful practices in the fast fashion industry, creators use storytelling, tutorials, and reviews to connect with viewers on a personal level.

Unlike short-form platforms where trends dominate, YouTube allows for longer, more thoughtful content, perfect for diving into topics like material sourcing, cost-per-wear, or how to build a capsule wardrobe.

Building Trust and Transparency

Many of the best eco style vloggers openly share their own sustainability journeys, including the challenges and missteps. They provide transparency about their partnerships, affiliate links, and the ethics behind the brands they promote, creating a space that’s more informative than promotional.

What to Expect from Ethical Fashion Channels

Before we jump into the top recommendations, here’s what makes a YouTube channel worth following in the conscious fashion space:

• Clear definitions of what “sustainable” means to them
• Consistent uploads focused on mindful fashion choices
• Honest reviews of ethical brands and products
• Educational content that challenges industry norms
• Creative ideas for reusing, restyling, or repairing clothes

Now let’s explore the most influential creators leading the charge in 2025.

Top Sustainable Fashion YouTubers Worth Subscribing To

1. Kristen Leo

Based in: Greece

Channel Focus: Minimalism, thrifted fashion, ethical consumerism

Kristen Leo has built a loyal following with her articulate commentary on sustainability and fast fashion. She combines a love of design with a deep understanding of ethical fashion issues, offering everything from thrift hauls to critiques of popular retailers.

Why subscribe?

Her honest tone, aesthetic approach, and well-researched videos make it easy to engage with complex fashion topics.

2. The Green Closet (formerly My Green Closet)

Based in: Canada

Channel Focus: Capsule wardrobes, slow fashion, sustainable fabrics

Verena Erin, the creator behind The Green Closet, brings clarity to a sometimes confusing space. Her deep dives into textiles, wear tests, and capsule wardrobe updates are practical and digestible, even for beginners.

Why subscribe?

If you’re trying to make more intentional purchases or reduce your closet size, her content is the perfect guide.

3. Shelby Tries (formerly Shelbizleee)

Based in: USA

Channel Focus: Sustainable lifestyle, ethical fashion, zero waste living

Shelby’s channel takes a holistic approach to sustainability, but her fashion content is a standout. Expect candid talk, “anti-haul” videos, and second-hand styling tips that make eco fashion feel realistic and accessible.

Why subscribe?

She’s down-to-earth and relatable, which helps demystify eco-conscious living.

4. The Style Insider

Based in: New Zealand

Channel Focus: Classic style, mindful fashion choices, smart shopping tips

While not exclusively focused on sustainability, Leonie Barlow encourages viewers to shop less and shop better. Her advice on building timeless wardrobes naturally aligns with conscious consumption principles.

Why subscribe?

If you want to avoid fashion burnout and build a wardrobe you love long-term, her advice is gold.

5. Lua (aka Luanna Perez)

Based in: New York City

Channel Focus: Thrifted fashion, edgy style, sustainable hauls

Known for her alternative style, Lua brings a refreshing vibe to the ethical fashion scene. Her thrift hauls and DIY styling videos show that sustainability doesn’t mean sacrificing personality.

Why subscribe?

Her creativity proves you can be bold and still shop responsibly.

Why These Channels Stand Out

They Educate, Not Just Entertain

Unlike trend-chasing influencers, these YouTubers focus on longevity and impact. Whether they review ethical brands or compare the life cycle of fabrics, their content helps you make informed decisions.

They Value Progress Over Perfection

Every creator on this list acknowledges that sustainability is a journey. This honesty builds trust and encourages more people to start where they are without fear of “getting it wrong.”

They Highlight Real Alternatives

Many sustainable fashion videos show you how to:

• Style the same outfit multiple ways
• Choose quality over quantity
• Thrift like a pro
• Care for your clothes to extend their life
• Support brands that pay fair wages and reduce environmental impact

How to Use YouTube to Make More Ethical Fashion Choices

1. Use Video Reviews to Vet Brands

Before you invest in a new sustainable brand, check if your favourite vlogger has reviewed it.

You’ll often find insights into:

• Fit and sizing accuracy
• Comfort and durability after multiple wears
• Transparency in marketing claims
• Packaging and shipping practices

This can save you time, money, and disappointment.

2. Learn to Style Creatively

You don’t need a brand-new outfit for every occasion. Many creators offer capsule wardrobe challenges, “30 wears” videos, and outfit inspiration using the same few key pieces.

This approach not only reduces overconsumption but also strengthens your personal style.

For additional inspiration, you might enjoy this piece on how to teach kids to value sustainable fashion and start the conversation early in your household.

3. Discover the Joy of Second-Hand

From thrift flips to charity shop lookbooks, YouTube is rich with examples of how second-hand fashion can be fun, affordable, and fashionable.

Some creators even share their favourite online second-hand platforms and how to search for hidden gems.

If you want to take it further, hosting a swap event is a great place to start. Learn how to host a community clothing swap and bring your community into the sustainability fold.

What’s Next for Sustainable Fashion Content on YouTube?

More Collaboration with Ethical Brands

As ethical fashion grows, expect to see more partnerships between vloggers and genuinely sustainable companies.
These collaborations often include:

• Behind-the-scenes factory visits
• Interviews with designers and workers
• Discount codes that support conscious businesses

Deep Dives into Fashion Justice

More creators are expanding their focus beyond just what we wear, addressing:

• Labour rights in garment factories
• The intersection of climate change and fashion
• Decolonising the fashion industry

This evolution is making sustainable fashion content more inclusive, informed, and globally relevant.

How to Spot Greenwashing in YouTube Content

Not all “sustainable” tags are created equal.
Be wary of influencers who:

• Promote fast fashion brands with “eco” lines but no supply chain transparency
• Share endless hauls without discussing longevity or wearability
• Never disclose paid partnerships or affiliate links

The best ethical clothing videos are grounded in honesty, education, and critical thought. If a creator’s values align with yours, and they’re open about their approach, they’re likely a trustworthy voice to follow.

Conclusion: YouTube Channels That Promote Conscious Fashion

YouTube isn’t just for entertainment—it’s a tool for change. The rise of sustainable fashion YouTube channels has created an accessible space for learning, questioning, and transforming how we dress. These eco style vloggers aren’t perfect—and they don’t pretend to be—but that’s exactly what makes their message powerful.

If you’ve been looking to shift your style habits, reduce waste, or explore ethical fashion options, these creators are the perfect place to start. Their videos offer not just advice, but encouragement, community, and creativity.

So open your next YouTube tab with intention. Your wardrobe—and the planet—will thank you for it.